History Page
Ads & Newsprint, Page 2
Ads & newsprint, Page 3
A new shop will have its Grand Opening at Shoreline Station on May 3 [1980], complete with balloons for the children, music and refreshments for everyone, and sale specials to introduce you to the shelves stacked with tempting new toys, hobby and art supplies. COASTSIDE TOYS AND HOBBIES will offer the Coastside's largest selection to date of wares for children and hobbyists.
Edzard and Joyce Von Strentzsch are taking the plunge with their first business venture, a decision discussed for several years and triggered into action last Christmas season when they had to go over the hill to find the toys they wanted for their own four children and many nieces and nephews. El Granada residents for the past five years, they're enthusiastic about the coastside and wouldn't live elsewhere.
"It was hard at first to get used to the weather," says Edzard, "but the longer you live here, the more attached to it you get...the constant temperature, never too hot or cold...and where else can you find a rural atmosphere so close to the big city!"
Edzard Von Strentzsch was born and grew up in Hamburg, Germany, where his father, a former exchange student and teacher at the University of Wisconsin, told the boy over and over about his stay in the United States. Edzard planned to come here to live from the time he was fourteen. At eighteen, two months after graduating from business school, he arrived in Los Angeles.
Joyce was born in Los Angeles, grew up in Utah, and moved back to Los Angeles as a young woman. It was there she met Edzard, while she was working at Douglas Aircraft and he was attending mechanic's classes. They both continued working in the aircraft industry, Joyce for the Link Group, and Edzard for the Flying Tiger Lines. Joyce "retired" when the children made their appearance. Edzard will continue with the Flying Tigers while Joyce runs the new shop.
The shop will be a real family affair when 14-year-old Cara (15 in June) and 13-year-old Veronika help out during summer vacation. Brothers Christian at 8 and Korbin at 6 will no doubt insist on first choice of new toys in the shop. Toys will include dolls, even some beautifully handcrafted ones, Fischer-Price and Mattel toys and model train supplies. Model planes and boats, motor-driven and remote control will be available along with a complete line of small metal supply, balsa wood, paints, etc. Hobbyists will also be able to order from catalogs.
